Film festivals, cultural events for territorial and touristic development: the case study of Taormina Film Fest
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DOI:
https://doi.org/10.13138/2039-2362/2938Abstract
I festival rappresentano una parte vitale della società umana. Sono prevalentemente un fenomeno sociale e tradizionalmente ci concedono una pausa dal duro lavoro e dalla vita quotidiana mondana, consentendoci momenti di socializzazione e svago. I festival sono diventati strumenti fondamentali per l’industria cinematografica per promuovere e commercializzare i film e, allo stesso tempo, accrescono sia la conoscenza del cinema, le regioni che li ospitano, sia l’attrattività territoriale. I festival cinematografici possono generare benefici socio-economici diretti, indiretti e indotti per i territori ospitanti tra cui: l’aumento dei flussi turistici locali può essere annoverato tra gli effetti economici diretti, mentre la creazione di nuovi marchi territoriali legati a un’identità cinematografica possono essere considerati impatti indiretti o indotti. Il focus di questo lavoro è analizzare rischi, opportunità e potenzialità dei festival cinematografici in termini di sviluppo socio-economico, territoriale e turistico, attraverso una panoramica approfondita di un caso studio siciliano: il Taormina Film Fest. Il caso del TFF, ancora poco discusso in letteratura, è molto particolare e interessante perché pur essendo realizzato con un budget non troppo elevato riesce ad avere effetti territoriali molto ampi.
Festivals represent a vital part of human society. They are predominantly a social phenomena, they traditionally offer respite from hard work and mundane activities and therefore are an opportunity for socializing whilst also enjoying some form of cultural entertainment. These festivals have become fundamental tools of the movie industry for promoting and selling films but also a means to enhance film awareness and the territorial attractiveness of the regions hosting the event. Film Festivals can generate direct, indirect and induced socio-economic benefits for the hosting territories: increased local tourist flows can be counted among direct economic effects, while new territorial brands linked to a cinematic identity can be surely considered indirect or induced impacts. The focus of this paper is analysing risks, opportunities and potentialities of film festivals in terms of socio-economic, territorial and touristic development, through an in-depth overview of a Sicilian case study: the Taormina Film Fest. The case of the TFF, still little discussed in literature, is very particular and interesting because despite being a moderately low-budget event in terms of organization, it nevertheless manages to have very wide territorial effects.
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