Film festivals, cultural events for territorial and touristic development: the case study of Taormina Film Fest

Downloads

Published

2022-06-27

Issue

Section

Essays

DOI:

https://doi.org/10.13138/2039-2362/2938

Authors

Abstract

 

I festival rappresentano una parte vitale della società umana. Sono prevalentemente un fenomeno sociale e tradizionalmente ci concedono una pausa dal duro lavoro e dalla vita quotidiana mondana, consentendoci momenti di socializzazione e svago. I festival sono diventati strumenti fondamentali per l’industria cinematografica per promuovere e commercializzare i film e, allo stesso tempo, accrescono sia la conoscenza del cinema, le regioni che li ospitano, sia l’attrattività territoriale. I festival cinematografici possono generare benefici socio-economici diretti, indiretti e indotti per i territori ospitanti tra cui: l’aumento dei flussi turistici locali può essere annoverato tra gli effetti economici diretti, mentre la creazione di nuovi marchi territoriali legati a un’identità cinematografica possono essere considerati impatti indiretti o indotti. Il focus di questo lavoro è analizzare rischi, opportunità e potenzialità dei festival cinematografici in termini di sviluppo socio-economico, territoriale e turistico, attraverso una panoramica approfondita di un caso studio siciliano: il Taormina Film Fest. Il caso del TFF, ancora poco discusso in letteratura, è molto particolare e interessante perché pur essendo realizzato con un budget non troppo elevato riesce ad avere effetti territoriali molto ampi.

 

Festivals represent a vital part of human society. They are predominantly a social phenomena, they traditionally offer respite from hard work and mundane activities and therefore are an opportunity for socializing whilst also enjoying some form of cultural entertainment. These festivals have become fundamental tools of the movie industry for promoting and selling films but also a means to enhance film awareness and the territorial attractiveness of the regions hosting the event. Film Festivals can generate direct, indirect and induced socio-economic benefits for the hosting territories: increased local tourist flows can be counted among direct economic effects, while new territorial brands linked to a cinematic identity can be surely considered indirect or induced impacts. The focus of this paper is analysing risks, opportunities and potentialities of film festivals in terms of socio-economic, territorial and touristic development, through an in-depth overview of a Sicilian case study: the Taormina Film Fest. The case of the TFF, still little discussed in literature, is very particular and interesting because despite being a moderately low-budget event in terms of organization, it nevertheless manages to have very wide territorial effects.

References

Andersson T., Armbrecht J., & Lundberg E. (2017), The use and non-use values of events: A conceptual framework, In, J. Lundberg, et al. (eds.), The Value of Events, London: Routledge, pp. 89–104.

Arcodia C. & Whitford M. (2006), Festival attendance and the development of social capital, <>, 8(2), pp. 1–18.

Benhamou F. (2012), L’economia della cultura. Bologna: Il Mulino.

Brennetot A. (2004), Des festivals pour animer les territories [When French art Festivals bring life to living places], <>, 635, pp. 29–50.

Boo S., & Busser J. A. (2006), Impact analysis of a tourism festival on tourist destination image, <>, 9(4), pp. 223–237.

Boorstin D. (1961), The Image: A Guide to Pseudo-Events in America. New York: Harper and Row. Corinto G. L., & Nicosia E. (2016), The European capital of culture. Will Matera 2019 be a successful example?, <>, 8, pp. 19–35.

Crespi-Vallbona M., & Richards G. (2007), The meaning of cultural festivals: Stakeholder perspectives in Catalunya, <>, 13(1), pp. 103–122.

Derrett R. (2003), Festivals & regional destinations: How festivals demonstrate a sense of community & place, <>, 13(1), pp. 35–53.

De Valck M. (2007), Film Festivals. From European Geopolitics to Global Cinephilia, Amsterdam: Amsterdam University Press.

De Valck M. (2014), Film Festivals, Bourdieu, and the Economization of Culture, <>, 23(1), pp. 74–89.

De Valck, M. Kredell, B. & Loist S. eds. (2016), Film Festivals. History, Theory, Method, Practice, Abingdon: Routledge.

Fainstein S., & Judd D.R. eds. (1999), The tourist city, New Haven/London: Yale University Press.

Getz D. (1991), Festivals, special events and tourism, New York: Van Nostrand Reinhold.

Getz D. (2008), Event tourism: Definition, evolution and research, <>, 29, pp. 403–428.

Getz D. (2009), Policy for sustainable and responsible festivals and events: Institutionalization of a new paradigm, <>, 1(1), pp. 61–78.

Getz D., Andersson T.D., Armbrecht J., & Lunberg E. (2019), The value of Festivals, in J. Mair (Eds.), The Routledge handbook of festivals, Abingdon: Routledge, pp. 22-30.

Getz D., & Page S. J. (2016), Event studies: Theory, research and policy for planned events (3rd ed.), Abingdon: Routledge.

Gold J.R. and Gold M.M. (2005). Cities of culture: Staging international festivals and the urban agenda 1851–2000, Aldershot: Ashgate.

Gursoy D., Kim K., & Uysal M. (2004), Perceived impacts of festivals and special events by organizers: an extension and validation, <>, 25(1), pp. 171-181.

Jago L., & Dwyer L. (2006), Economic Evaluation of Special Events: A Practitioners Guide, Altona: Common Ground Publishing Pty. Ltd.

Jarman D. (2018), Personal networks in festival, event and creative communities: Perceptions, connections and collaborations, in A. Jepson & A. Clarke (Eds.), Advances in events: Power, construction and meaning in communities, festivals and events (1st ed.), Abingdon: Routledge, pp. 65–89.

Jordan J. (2016), Festivalisation of cultural production, <>, 6(1), pp. 44–56.

Kim K., Uysal M., & Chen J. S. (2001), Festival visitor motivation from the organizers’ points of view, <>, 7(2), pp. 127–134.

Kvale S. (1996), Interviews: An introduction to qualitative research interviewing, London: Sage.

Isar R.F. (1976), Culture and the arts festival of the twentieth century, <>, 3, pp. 125–145.

Laing J. (2018), Festival and event tourism research: Current and future perspectives, <>, 25, pp. 165-168.

Landry C., Bianchini F., Maguire M. & Worpole K. (1993), The social impact of the arts, Stroud: Comedia.

Lopez L., Nicosia E. & Lois González R.C. (2018), Sustainable Tourism: A Hidden Theory of the Cinematic Image? A Theoretical and Visual Analysis of the Way of St. James, <>, 10, 3649, pp. 1-24.

Lozato-Giotart J. P. (2003), Finalità turistica e finalità territoriale o la difficile coesistenza della tradizione e della modernità, in G. Cusimano (Ed.), Ciclopi e sirene. Geografie del contatto culturale, Palermo: Annali della Facoltà di Lettere e Filosofia dell’Università di Palermo, pp. 47-58.

Mair J. eds. (2019), The Routledge handbook of festivals, Abingdon: Routledge.

Mair J., & Duffy M. (2015), Community events and social justice in urban growth areas, <>, 5, pp. 149–163.

Moscardo G. (2007), Analyzing the role of festivals and events in regional development, <>, 11(1–2), pp. 23–32.

Nicosia E. (2012), Cineturismo e territorio. Un percorso attraverso i luoghi cinematografici, Bologna: Pàtron Editore.

Nurse K. (2004), Trinidad carnival: Festival tourism and cultural industry, <>, 8, pp. 223–230.

O’Sullivan D., & Jackson N.J. (2002), Festival tourism: A contributor to sustainable local economic development?, <>, 10, (4), pp. 325–342.

Picard D. & Robinson M. (2006), Festivals, Tourism and Social Change: Remaking Worlds, Clevendon: Channel View Publications.

Pine B.J., & Gilmore J.H. (1999), The experience economy, Boston: Harvard University Press.

Prentice R., & Anderson V. (2003), Festivals as creative destination, <>, 30, pp. 7–30.

Quinn B. (2005), Arts Festivals and the City, <>, 42 (5/6), pp. 927-943.

Quinn B. (2009), The European capital of culture initiative and cultural legacy: An analysis of the cultural sector in the aftermath of Cork 2005, <>, 13(4), pp. 249–264.

Quinn B., & Wilks L. (2013), Festival connections: People, place and social capital, in Richards, G., de Brito M. P. & Wilks, L. (Eds.), Exploring the Social Impacts of Events, Abingdon: Routledge, pp.15–30.

Richards G. (2007), Culture and authenticity in a traditional event: The views of producers, residents and visitors in Barcelona, <>, 11, pp. 33–44.

Richards G. (2015), Festivals in the network society, in C. Newbold, C. Maughan, J. Jordan, & F. Bianchini (Eds.), Focus on festivals: Contemporary European case studies and perspectives (1st ed.), Oxford: Goodfellow, pp. 245–254.

Richards G., & Palmer R. (2010), Eventful cities: Cultural management and urban revitalization, Oxford: Butterworth-Heinemann.

Richards G. & Wilson J. (2006), Developing creativity in tourist experiences: A solution to the serial reproduction of culture, <>, 27(6), pp. 1209–1223.

Robinson M., Long P. & Picard D. (2004), Festival tourism: Producing, translating and consuming expressions of culture(s), <>, 8(3), pp. 187–190.

Scholtz M., Viviers P.A. & Maputsoe L. (2019), Understanding the residents’ social impact perceptions of an African Cultural Festival: the case of Macufe, <>, 17(2), pp.166-185.

Stevens Q. & Shin H. (2014), Urban festivals and local social space, <>, 29(1), pp. 1–20.

Timur S. & Getz D. (2009), Sustainable tourism development: How do destination stakeholders perceive sustainable urban tourism?, <>, 17, pp. 220–232.

Waitt G. (2008), Urban festivals: Geographies of hype, hopelessness and hope, <>, 2(2), pp. 513–537.

Waterman S. (1998), Carnivals for elites? The cultural politics of arts festivals, <>, 22(1), pp. 55–74.

Wilson J., Arshed N., Shaw E. & Pret T. (2017), Expanding the domain of festival research: A review and research agenda, <>, 19(2), pp. 195–213.

Zukin S. (1995), The cultures of cities, Cambridge: Blackwell.

Author Biography

Enrico Nicosia, Università degli Studi di Messina

Dipartimento di Scienze Cognitive, Psicologiche, Pedagogiche e degli Studi Culturali

How to Cite

Nicosia, E. (2022). Film festivals, cultural events for territorial and touristic development: the case study of Taormina Film Fest. Il Capitale Culturale. Studies on the Value of Cultural Heritage, (25), 565–584. https://doi.org/10.13138/2039-2362/2938

Most read articles by the same author(s)