For a review of Carlo Rizzarda's production and mercantile activities: the role of photography.
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Copyright (c) 2024 Valentina Pellegrinon
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All the papers are published under the CC BY-SA 4.0 licence.
Abstract
The essay intends to focus on the role of photography in the commercial activity of Carlo Rizzarda from Feltre (1887-1931), owner of an important wrought iron firm in Milan.
The five previously unpublished albums of photographs (more than 1300 pieces) documenting the artist's works are a precious tool not only for reconstructing his activity, which was destined to great success in Italy and abroad and appreciated by critics such as Ugo Ojetti, but also for identifying market strategies and ways of presenting and promoting the production of an artistic workshop that combined design knowledge and craftsmanship with modern production procedures of the decorative arts.
References
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Bossaglia R. (1987), Rizzarda e le grandi esposizioni, in Carlo Rizzarda (1883 - 1931) e l’arte del ferro battuto in Italia, a cura di A. P. Zugni – Tauro, Vicenza: Stocchiero Grafica, pp. 61-63.
Catalogo della Seconda Mostra Internazionale delle Arti Decorative (1925), catalogo della mostra (Monza, Villa Reale, maggio – ottobre 1925), Milano: Alpes.
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Terraroli V. (1998), Le arti decorative in Lombardia nell’età moderna 1780 - 1940, Milano: Skira.
