Maria Rosaria Napolitano, Vittoria Marino, Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale / Cultural Heritage and Made in Italy. Cases and experiences on international marketing

Downloads

Published

2017-06-27

Issue

No. 15 (2017)

Section

Book reviews

License

All the papers are published under the CC BY-SA 4.0 licence.

DOI:

https://doi.org/10.13138/2039-2362/1626

Authors

  • Marco Cioppi
  • Maurizio De Vita
  • Antonio Pinelli

Abstract

Recensione / Book review

Maria Rosaria Napolitano, Vittoria Marino (2016), Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale, Napoli: Editoriale Scientifica, 556 pp.


How to Cite

Cioppi, M., De Vita, M., & Pinelli, A. (2017). Maria Rosaria Napolitano, Vittoria Marino, Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale / Cultural Heritage and Made in Italy. Cases and experiences on international marketing. Il Capitale Culturale. Studies on the Value of Cultural Heritage, (15), 325–334. https://doi.org/10.13138/2039-2362/1626