Maria Rosaria Napolitano, Vittoria Marino, Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale / Cultural Heritage and Made in Italy. Cases and experiences on international marketing

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Pubblicato

2017-06-27

Fascicolo

Sezione

Recensioni

DOI:

https://doi.org/10.13138/2039-2362/1626

Autori

  • Marco Cioppi
  • Maurizio De Vita
  • Antonio Pinelli

Abstract

Recensione / Book review

Maria Rosaria Napolitano, Vittoria Marino (2016), Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale, Napoli: Editoriale Scientifica, 556 pp.


Come citare

Cioppi, M., De Vita, M., & Pinelli, A. (2017). Maria Rosaria Napolitano, Vittoria Marino, Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale / Cultural Heritage and Made in Italy. Cases and experiences on international marketing. Il Capitale Culturale. Studies on the Value of Cultural Heritage, (15), 325–334. https://doi.org/10.13138/2039-2362/1626