Embedding Culture 3.0 and University 3.0 in leadership development programmes for heritage organisations and heritage sites
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Copyright (c) 2025 Carola Bettina Boehm
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DOI:
https://doi.org/10.13138/2039-2362/3695Abstract
This article critically explores the evolving concepts around cultural leadership with the purpose of putting forward a model of what heritage-related executive leadership training could look like to prepare future leaders increasingly facing placemaking challenges, shrinking budgets and ecological sustainability. The research in this article uses a CPE (Cultural Political Economy) methodology to manage complexities around the concepts of cultural leadership but additionally uses two “lenses” essential for 21st-century knowledge societies to design content and learning environments. These cover cultural engagement on the one hand (Sacco’s Culture 3.0) and institutional learning on the other (the author’s University 3.0). The results from the evaluation of the first three years of executive leadership courses are summarised, and the design of the next phase of this leadership training is described, this time pivoting more strongly into heritage, digital and sustainability.
Questo articolo esamina criticamente l’evoluzione dei concetti relativi alla cultural leadership con l’obiettivo di proporre un modello di formazione per la leadership esecutiva nel settore del patrimonio, capace di preparare i futuri leader ad affrontare sfide di placemaking, bilanci in contrazione e sostenibilità ecologica. La ricerca adotta una metodologia CPE (Cultural Political Economy) per gestire le complessità concettuali della cultural leadership. Inoltre, impiega due “lenti” ritenute essenziali per le società della conoscenza del XXI secolo nella progettazione di contenuti e ambienti di apprendimento: da un lato il coinvolgimento culturale (Culture 3.0 di Sacco), dall’altro l’apprendimento istituzionale (University 3.0 di Boehm). Vengono sintetizzati i risultati della valutazione dei primi tre anni dei corsi di leadership esecutiva e descritta la progettazione della fase successiva della formazione, che si orienta con maggiore decisione verso patrimonio, digitale e sostenibilità.
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